Sunday, February 20, 2022

VOGUE

TEXT   VOGUE JULY 1965 ( Key pages )

 Front cover of magazine
 Contents page (p.3)
 Feature: 'Money: Questions and Answers' by Sheila Black (p.14, 18)
 Advert: Revlon 'The applied art of eye-making' (p.17)

 LINK   ( Find Vogue in second half of document  )


 pinterest  link to July 1965 issue ( some pages)










REPRESENTATIONS










HISTORICAL CONTEXTS


Youtube history of Vogue by decade

Brief history


The 60s and women  bbc documentary


Key points:
• Increased opportunities for women to have jobs – be more than wife or mother. • Developments – women attending university – intellectual and financial freedom – greater expectations. • Woman realised they were being badly treated – not paid the same as men for example. • Advertisements criticised for offering a limited view of women. • Betty Friedan (American feminist) – ‘women are shown solely as: men’s wife, mother, love object, dishwasher, cleaner and never as a person’. • Women’s rights ‘hot news’ by the end of the 1960s – women’s liberation movement – shocking for some. • Demands for equal pay/ opportunities – protests/ marches. • Advertisers ‘unsure how to react’ to the women’s movement – advert for intercity – women singing about their rights - but heading home before their husbands find out.





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